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How To Sell

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How To Sell

How To SellHow To SellHow To Sell

Successful Selling for Retailers with Expert John Hoerner

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Meet John

Welcome

John Hoerner is a veteran retailer with 56 years of experience.


He's been the man at the top of multiple high street brands 

for The Burton Group and Arcadia 

with more than 2,500 outlets in the UK (including Debenhams, Wallis, Dorothy Perkins, Evans, Miss Selfridge, Topman, Topshop).


Chairman of The British Fashion Council (London Fashion Week) 

and CEO of Tesco's clothing in both the UK and Central Europe.

Book cover of 'How To Sell' by John Hoerner

How To Sell by John Hoerner

There are many similarities between good retailing and good cooking...

ingredients, quality, proportions, timing, presentation, all those special qualities that make it different and appealing to our desires and senses

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Testimonials from Retailers Who Know Me

How it's done, step by step

"It is intensely satisfying to read a book by someone who really knows what they're talking about - having 'Been There, Done That' at the highest level.


John Hoerner, who has been the Big Boss at most of Britain's important retailers, takes trouble to explain precisely how its done, step by step, and the pitfalls to watch out for.

Anyone who reads this book will have a major advantage over their rivals in the race to the boardroom. It should be a mandatory set text on every business and retail marketing course."


Nicholas Coleridge CBE

President, Conde Nast International
​(Brides, Glamour, GQ, House & Garden, Tatler, Vanity Fair, Vogue, Wired, The World of Interiors) 

Ability to teach

“This book epitomises John’s approach to business, short, simple, entertaining and above all effective. His great achievement during his long career has been his ability to teach others and this book now enables more to learn from his experience.” 


​Mike Goring

Operations Director, Debenhams.

Retailer Testimonials

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John Hoerner

meet John Hoerner

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Reader Comments

A 'Master Class' for Retailers

Recipes for Good Retailing

Recipes for Good Retailing

Recipes for Good Retailing

There are many similarities between good retailing and good cooking - you'll find all the ingredients and guidance here from a distinguished retail leader.

Inspirational Mentoring

Recipes for Good Retailing

Recipes for Good Retailing

Create your own recipe for success with an inspirational mentor who has run some of the best known and loved retail brands in the world.

Written for Retailers

Recipes for Good Retailing

Written for Retailers

Written for everyone, from colleagues on the shop floor to Chief Executives. You will 'get' it quickly - It's more an art form than an exact science! 

Testimonials

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